Google Ads · SEO · Belgium
When everyone can run the ads and write the content, strategy is the only edge left.
I'm Pablo, a Google Ads and SEO consultant based in Belgium. The machines now execute: they bid, they generate, they publish. What they will not do is decide what a good lead is worth, which battles to fight, or when they have quietly gone wrong. That judgment layer is the whole job. That is what I do.
What I find
Here is what I find in most accounts before I touch anything.
Wrong objective
Campaigns and budgets optimizing toward page views or clicks instead of real leads.
Broken tracking
Conversion tracking that double-counts, under-reports, or fires on the wrong action.
Content without strategy
Content produced at volume with no strategy behind it, ranking for nothing.
Unsupervised automation
Automation left to run unsupervised until a monthly report shows the damage.
You cannot optimize your way out of a bad objective. Hand a machine the wrong goal and it will pursue it with perfect efficiency, straight into the ground.
What I do
Three things, no fixed package.
01 · Google Ads
Google Ads, measurement-first
I fix your tracking first, so every euro bids toward outcomes that pay you. Then I structure and scale around your real margins.
Read more →02 · SEO & AI
SEO and AI visibility
Content strategy that decides what deserves to exist, ranks it in Google, and gets you cited by AI answer engines like ChatGPT and Perplexity.
Read more →03 · Tracking
Tracking and measurement
GTM and GA4 audits, enhanced conversions, clean data. The foundation everything else stands on.
Why work with me
You are buying judgment, not button-clicking.
You are buying judgment, not button-clicking. The automation is a commodity now. The strategy that points it at the right goal is not.
You get me, not a junior. Solo consultant. The person auditing your account is the person running it.
Measurement-first. I would rather find the leak than sell you more budget.
Systematized. Automated daily reviews across accounts, so nothing drifts for weeks unnoticed.
Straight talk. If a channel is wrong for you, I will tell you.
Proof, not promises
What that looks like in practice.
Audited a Belgium/France retail account and found conversion values tracked at CHF 10-20 per lead against products worth CHF 30,000-80,000 — Target ROAS bidding had been optimizing against numbers with no relationship to reality.
In the same account: one campaign burning CHF 577/month (35% of total spend) for 9 conversions at a CHF 64 cost-per-lead and 0.18 ROAS, while the best-performing campaign sat budget-capped, losing 68.7% of its available impressions.
Took an HVAC/plumbing account from €132 to €19 cost per qualified lead in 90 days, on essentially flat spend. The leads were not new; a broken conversion setup had been hiding them.
Clients
About Digi-Brew
One person, one responsibility.
I started Digi-Brew in 2023 to do one thing well: make paid and organic marketing pay for itself. I work with B2B and service businesses across Belgium, the Netherlands, and beyond. Lean, direct, and obsessive about measurement. If a number cannot be trusted, I do not act on it.
Based in Belgium · working with clients wherever the results are
Not sure your marketing is pointed at the right goal?
Book a free 30-minute call. I will look at your account, your tracking, and your search visibility, and tell you where the money is leaking. No pitch, no pressure.